A Google Business Profile (formerly Google My Business) is a free tool from Google that allows your company to manage how it appears in Google Search and Google Maps. It displays your business name, address, phone number, website, hours, photos, reviews, and updates.

Your GBP acts as your digital storefront, shaping first impressions and influencing customer decisions before they ever visit your website. It’s often the first and only interaction customers have with your business online — making it one of the most valuable digital assets a local company can have.